In a decision as daring as it is rooted, Ugaoo – India’s gardening company No. 1 – announced that the actor and the beloved pop culture icon Jackie Shroff as the brand’s ambassador. This collaboration with the well -known environmentalist marks a pivotal moment for Ugaoo while it evolves from a green brand adored by an urban audience to a cultural pillar through level 2 and 3 cities of India.
Ugaoo welcomes Jackie Shroff as an ambassador of the brand
Having spent a decade cultivating a greener India, Ugaoo played a key role in the formation of the way in which urban Indians perceive and interact with nature in their daily life. The brand has regularly built emotional equity thanks to a solid content strategy, using narrations, community campaigns and content of relatable plants to make gardening less intimidating and more happy for everyone. The digital presence of Ugaoo has cultivated a faithful community and loving plants which considers indoor plants not only as a decor, but as significant companions, symbols of personal growth and tools of emotional expression.
While Ugaoo is entering its next growth phase, reaching the heart more deeply, it needs more than one campaign; He needs a cultural bridge. Jackie Shroff, the beloved actor of Bollywood and Green Crusader of origin, corresponds to this role transparent. Known for its earthy authenticity, its irreverent charm and its life for life for plants, Jackie has always been walking. Arriving during events with a spider plant that flowed around its neck, diffusing the message from a distance, to feed its organic farm, its connection with nature is both personal and deeply deep.
In addition, Jackie’s inheritance as an icon of pop culture with a dedicated fans base that cuts in age groups the perfect ambassador for Ugaoo. This brand also resonates with generation Z, generation Y and older generations. His character is timeless, his attraction is transgenerational and his relevance in the cultural imagination of India makes this collaboration a natural adjustment.
“Jackie Shroff is not only a face, he has a feeling. For years, we have worked to make plants part of the emotional and cultural fabric of India. And Jackie embodies everything we believe in: he was played, rooted and passionately green. There is no one with whom we would have worked in this capacity our history, ”said Siddhant Bhalingge, founder and CEO of Ugaoo.
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The Jackie association with Ugaoo is launching with a campaign film with strong impact conceptualized by thought on design and produced by Cathect Studios. Located in a comfortable living room, the film opens onto a dramatic note with a parent of a distraught plant in mourning of his withered alocasy. Jackie the console in her signature style, by ordering a fresh in Ugaoo, with the promise of a longer and healthier plant for life. The film ends with the unforgettable line, “Ugaoo, Bhidu, Ugaoo”, mixing emotion, humor and plant care in a perfect story.
Speaking of the association, Jackie Shroff said: “Plants are not only decor; they are companions, therapy and a link with life. Putting my hands in the soil brings me to peace. Association in Ugaoo is obvious; they spread a green movement through India. Together, we feed a generation that values nature. rooted and connected. “
This collaboration is more than a link of celebrity; It’s a cultural moment. It signals Ugoo’s ambition to integrate into the daily life of Indians using plants not only as a decoration but as emotional connectors. The brand also exploits a growing trend: make plant donations a reflected and durable alternative to traditional gifts such as flowers and chocolates, symbolizing care, growth and continuity.
Whether it is a spider plant sent as apologies, succulent twins exchanged as modern friendship bracelets, or a pot pothos marking the first house of a couple together, Ugaoo redefines the way India expresses emotion. Plants, unlike other conventional gifts, last longer, grow with you and become shared symbols of care and connections.
Simultaneously, Ugaoo continues to defend gardening as a ritual of mental well-being. With more people who are looking for attentive habits in their urban life to the rapid rhythm, simple acts such as sprinkling plants, nourishing leaves and the search for something emerged as a powerful routine and in the ground.
With more than a million customers and an increasing imprint in e-commerce, Q-commerce and offline stores in Mumbai, Pune and Bengaluru, Ugaoo is now ready at the excess scale. The Jackie association marks the beginning of a series of initiatives, new product formats with regional narration, which will cement the position of Ugaoo as the most relevant and emotionally resonant green brand in India.
While India is starting to consider plants not only as purchases, but as an integral part of how we live, love and healed, Ugaoo – with Jackie Shroff by his side – is there to open the way.
Read also: Ajay Devgn imitates Sunny Deol, Suniel Shetty, Jackie Shroff in a hilarious border in the son of Sardaar 2
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