Ford unveils an electric van of $ 30,000 with 2027 launch date targeting the affordable market
Ford CEO Jim Farley joined “Varney & Co.” To explain why repel the electric pick-up of Ford and the van until 2028 aligned with a leaner EV approach, lower production costs and a clearer concentration on affordable models and American manufacturing.
The president and chief executive officer of Ford offered an interior overview of the largest change in the manufacture of the automotive company since the T model, while highlighting a bet of several billion dollars on the American supply chain.
“We are announcing … 5 billion dollars of new investments here in Kentucky and Michigan, to build a radically new vehicle,” said Jim Farley on Fox Business “Varney & Co.” Monday.
“And we are going to build it completely different from Henry Ford’s mobile mounting chain.”
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On Monday, the Michigan -based automobile company, announced that it would pay money into 4,000 jobs in its battery park and to Louisville, Kentucky, to deliver a new electric van and Prismatic LFP batteries.
The new Ford F-150 trucks go through the Ford DEARBORN plant assembly chain on April 11, 2024 in Dearborn, Michigan. (Photo of Bill Pugliano / Getty Images / Getty Images)
The “revolutionary” product, according to a press release, is the medium -sized four -door truck with a starting price of around $ 30,000.
“It would be much more affordable and much cheaper than an old Tesla, even, or an imported RAV4 hybrid. So we are delighted with this affordable vehicle,” said Ford CEO.
“Ford is the hybrid manufacturer of n ° 1 trucks in the United States, the best-selling vehicle in the United States for 47 years. The F-150 is available in a hybrid. It’s almost 30% of our customers,” noted Farley. “But for people who only go, and they could invoice at home, they do not have to depend on the chargers on the road, they only leave 100 miles, 200 miles per day, an electric vehicle is actually really cheap … An electric vehicle can be a very good solution.”
Ford CEO Jim Farley, in his business’s commitment to American manufacturing, reaction to the automotive rates factory by President Donald Trump and the Ford factory in Louisville, Kentucky, giving an example of Trump’s vision for the American automotive industry.
The new electric truck will also be built on a more recent and “better” mounting chain that Ford now calls as a “tree” assembly. Instead of a long treadmill, three sub-assemblies will flow their own simultaneous productions before meeting.
“After 120 years, we will change the assembly chain,” said Farley. “We are going to build it in three rooms, three separate parts, not a vehicle on a single line. And that allows us to build it 40% more quickly with far fewer people and much less costs.”
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Lauren Fix, an automotive expert, said discussed the impact that Big Beautiful Bill Act could have on Tesla.
“We did not want to build this in South Korea or Japan. We had to adopt a completely radical approach to rethink the vehicle to make it affordable and profitable here in Kentucky,” he added.
The “electric, fun and digital” truck should reach consumers in 2027.
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